News
AmEx Platinum Card Raised Prices 30% and Demand Increased
AmEx raised prices 30% and saw higher demand from millennials. Reveals value ladder psychology every high-ticket business owner needs to understand.
How a Netflix Executive Is Transforming a $3B Luxury Brand
Hugo Boss hired a Netflix executive to lead their $3B transformation during fashion's worst crisis since 2009. The lesson? Your diverse background is your secret weapon.
Coach's "Logic and Magic" Method That Generated $1.4 Billion in High-Ticket Sales
Coach's CMO spent 3 hours in customer homes, generating $1.4B growth. His "Logic and Magic" method reveals why prospects buy premium services.
HubSpot's CEO Reveals Why They Stopped Betting on Google Search and Started Winning Everywhere Else
HubSpot's CEO reveals why only 10% of leads come from blogs now. The content marketing pioneers abandoned their own strategy for AI optimization and channel diversification. Here's what changed.
How Figma Turned a $20B Rejection Into $68B Worth of High-Ticket Business Lessons
Figma's $68B IPO reveals viral B2B growth secrets, 91% margin strategies, and switching cost tactics that high-ticket businesses can apply immediately.
AI Business Automation Reality Check: Where to Start, Where to Wait, Where to Win
Anthropic let Claude AI run a real business for a month. The results reveal exactly where AI automation stands today for high-ticket entrepreneurs.