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The 2025 Newsletter Playbook: What's Actually Driving Revenue Now
HubSpot surveyed 400+ newsletter creators. Personality beats professionalism. Personalization drives revenue. Here's what's working now.
How HubSpot Plans to Turn AI Agents Into Revenue Machines
HubSpot's $3.1B pivot from selling software to delivering work reveals the future of high-ticket pricing. Learn their AI agent strategy and Loop framework.
MIT Study: 95% of AI Projects Are Failing Despite $44 Billion Investment
MIT Study reveals 95% of AI projects fail despite $44B investment. Learn the startup success formula scaling to $20M and strategic framework to capture market share.
How to Make Your Expertise Go Viral: Lessons from CeraVe's $2B Medutainment Empire
CeraVe built a $2B empire by making expertise entertaining. Their "medutainment" playbook shows high-ticket owners how to outsell TikTokers with credibility.
When Markets Panic, Smart Brands Pivot: 7 Campaigns That Turned Crisis Into Competitive Advantage
While most brands panicked during 2025's chaos, seven companies saw opportunity. Here's how they turned crisis into competitive advantage.
The AI Trap: How 96% of Business Owners Are Making Themselves More Overwhelmed
Microsoft's research on 31,000 companies reveals a shocking truth: 96% are using AI to create "efficient chaos" rather than sustainable leverage. While most high-ticket business owners think AI will solve their overwhelm, they're actually making broken systems faster instead of building better ones.