News
How HubSpot Plans to Turn AI Agents Into Revenue Machines
HubSpot's $3.1B pivot from selling software to delivering work reveals the future of high-ticket pricing. Learn their AI agent strategy and Loop framework.
MIT Study: 95% of AI Projects Are Failing Despite $44 Billion Investment
MIT Study reveals 95% of AI projects fail despite $44B investment. Learn the startup success formula scaling to $20M and strategic framework to capture market share.
How to Make Your Expertise Go Viral: Lessons from CeraVe's $2B Medutainment Empire
CeraVe built a $2B empire by making expertise entertaining. Their "medutainment" playbook shows high-ticket owners how to outsell TikTokers with credibility.
When Markets Panic, Smart Brands Pivot: 7 Campaigns That Turned Crisis Into Competitive Advantage
While most brands panicked during 2025's chaos, seven companies saw opportunity. Here's how they turned crisis into competitive advantage.
The AI Trap: How 96% of Business Owners Are Making Themselves More Overwhelmed
Microsoft's research on 31,000 companies reveals a shocking truth: 96% are using AI to create "efficient chaos" rather than sustainable leverage. While most high-ticket business owners think AI will solve their overwhelm, they're actually making broken systems faster instead of building better ones.
From Solo to Scaled: What HubSpot's Entrepreneurship Report Reveals About High-Ticket Business Success
According to HubSpot's State of Entrepreneurship Report, a whopping 92% of entrepreneurs have zero regrets about starting their businesses—even when they're pulling those late nights.
But what separates the entrepreneurs who build flourishing high-ticket enterprises from those who struggle to break six figures? Let's unpack the insights that matter specifically for those of us in the premium services game.