Engineer Jamie Mitri built a superior moss wall product but had zero sales until one strategic positioning shift led to 300% growth. Premium pricing lessons inside.

Co-founders Levan Kvirkvelia (25) and Daniel Dhawan (27) went from maxed-out credit cards and sleeping on borrowed floor space to securing $2.8 million in funding from Andreessen Horowitz and it all happened because of a single tweet.  

Prada has acquired Versace for $1.375 billion from Capri Holdings, uniting two iconic Italian fashion houses under one roof. Beyond the headline figures, this high-stakes transaction offers a masterclass in strategic positioning, value creation, and brand management that every high-ticket business owner should study.

23andMe's dramatic journey from $6B valuation to bankruptcy reveals crucial business DNA insights. Discover four essential adaptations that transform high-ticket businesses into sustainable success stories. Their genetic testing revolutionized an industry, but overlooking these key business elements proved costly. Learn what they missed.