The difference between affluence and premium and which one you want in your business. If you miss this small detail, you can leave a lot of easy money sitting on the table.

The 3 Poverty Pricing models and why you MUST remove them from your business now! Do this or you will never be more than a low-cost commodity service, and your competition will easily undercut you on price.

What effortless expansion is and how using this proven technique can rewire your mind with wealth triggers. Apply this mindset trick, and your profit margins could skyrocket.

Margins vs Volume — Why business is a game of margins and not volume and the strange counterintuitive reason you're far better off making more income from fewer clients.

The 5 Power Pricing models and how to use each one. If you use these, you'll have all the power in pricing your premium packages, and no external factors will EVER be able to affect them.

7 subtle ways to elevate yourself and position yourself as an expert. Premium clients purchase outcomes, and they prefer to purchase from an expert. Use these strategies to position yourself as an expert, and they'll pay anything to get the result they desire.