7 eye-opening components to formulating irresistible offers your competitors can’t even dream of. And how to use them to take over your market so fast your competitors won’t know what hit them!

Simple tweaks that turn ‘ok’ offers into home runs you can build a 7-figure business around.

How to make your Cost of Acquisition drop like a rock with an offer people just crave for. No more tweaking your ads over and over again, praying for people to click through.

Pump your sales closing ratio by 40%, without changing a thing in your sales process. Just train your sales team on your offer until they know it inside out and see your closing ratio make a hole in the roof.

How to use irresistible offers to give your sales team NO OTHER CHOICE but to perform or leave… because they’ll be ashamed of being grossly out-sold by the rest of the team.

12 inexpensive ‘offer boosters’ tricks that make any prospect who is on the fence jump on your offer once and for all.

How to charge DOUBLE the price everyone else is charging and have people prefer to buy from you - perhaps the most important secret to High and Super-High Ticket. (I used this when I introduced a new mastermind program at double the price my competitors were charging.)

My “Offer Quadrant” for irresistible offers - framework to differentiate your offer with a better name and positioning so your offers become a no-brainer (I use this every time I introduce a new product to create a winner right out of the gait).

The easiest way to identify a gap in your market that no one else is filling - even if your market seems crowded right now (easy when you know the secrets).

How to breathe new life into an old offer through market timing - this one element alone can give you a powerful competitive advantage (change nothing but this and you can see immediate results).

A simple document I use to understand my audience better than anybody else - people buy from people they trust. This document helps you build that trust instantly in all your communication.